Book and Brew is a branding project that I created in which a book store and coffee shop were combined. I created everything, including choosing the color pallet and typography and creating all of the assets. Below are spreads for the booklet I created that explains the guidelines for the brand as well as why I made some of my creative choices. I also created a promotional video for the brand, which is available at the end of this page.
This is the front and back cover of the branding booklet.
This spread shows some example billboards and other signage, and provides a link to a clickable website mockup.
This spread shows examples of how the branding may look in use.
This spread goes over the color palette and typography that the brand utilizes.
This spread demonstrates improper usage of the logo.
This spread showcases the 'and' symbol and other assets that can be utilized by the brand.
This spread shows some example billboards and other signage, and provides a link to a clickable website mockup.
